Thursday, July 31

Alabama Department of Archives & History*

1:00 pm Welcome

1:15 pm E-mail Marketing: The Essentials

• Eva Flaugh , Marketing Manager, Patron Technology, Inc.

Eva Flaugh is the Marketing Manager and an Account Executive at Patron Technology. She is the editor of Patron Technology's monthly newsletter 'E-Marketing Tips & News,' and has represented Patron Technology at the Association of Performing Arts Presenters Conference, National Arts Marketing Project Conference, National Performing Arts Conference, and the National Association of Church Business Administration Conference. For over a decade, Eva has been involved in theatre as a singer and an actor having performed with the Indianapolis Opera and with the Cincinnati Pops at Carnegie Hall. Eva holds a BS in Psychology from Indiana University. She also has a background in sales and marketing, including three years in the Sales and Marketing Departments of JIST Publishing. This combination of artistic, educational, and business achievements gives Eva a unique perspective on arts and non-profit marketing.

E-mail marketing has rapidly become one of the most important elements in arts, cultural and nonprofit organizations' marketing programs. This seminar will offer essential techniques and data. Participants will learn e-mail marketing from the inside out: create a subject line that works; design an attractive and effective e-mail newsletter; build a list through viral and direct marketing; segment the message and increase attendance, ticket sales and/or donations. Participants will also learn the latest trends about how patrons are using the internet, and, best of all, leave the seminar immediately able to use what they have learned.

2:30 pm Break

3:00 pm Breakout sessions

• Communication
  • Jay Lamar, Caroline Marshall Draughon Center for the Arts & Humanities, Auburn University
  • Jeanie Thompson, Alabama Writers' Forum
• Development
  • Paul Lawson, Alabama Humanities Foundation
  • Steve Murray, Alabama Department of Archives and History
• Education
  • Lecia Brooks, Southern Poverty Law Center
  • Georgette Norman, Troy University Rosa Parks Museum
  • Nancy Rominger, Alabama Shakespeare Festival

4:00 pm Open forum on technology challenges and opportunities

5:00 pm Adjourn

*Alabama Department of Archives & History
624 Washington Avenue
Montgomery, AL 36130
(click here for directions)